British fashion photographer Alasdair McLellan has shot Gucci's pre-fall 2020 ad campaign, #SoDeerToMe, described as 'an ode to retrieved innocence' and 'a return to the infant world'.

The vignettes feature the models showcasing the new collection while posing at a playground with 'a group of wonderful fairytale animals', including deer, hedgehogs, skunks and owls, aiming to serve as a 'call to nature' and 'an invitation to enjoy the simple things in life'.